Hollywood Women’s Club April 2012 Florida

Hollywood Women’s Club is one of history and tradition and has played an exciting role in the development of the City of Hollywood.

The club was founded in 1922 by “The First Ladies of Hollywood”, mostly the wives of officers of the companies which comprised the J.W. Young Organization. These ladies organized the first club, which became a member of the Florida Federation of Women’s Clubs in 1922 and of the General Federation of Women’s Clubs in 1924. They guided the club through the early depression years and built our Clubhouse in 1927 on land donated by Mr. Joseph W. Young.

The original plans for a club building were made in 1924 for an ornate Mediterranean style house, but since the house was actually built in the midst of the economic collapse following the hurricane of 1926, the design was changed drastically to a modest Classical Revival building, completed by 1927.

In addition to cultural and social meetings, the Club during its existence has raised funds for charitable projects and participated in civic affairs. During the early years the club was instrumental in starting a public library for the city.

Of the 250 books collected in 1926, half of the children’s books were donated to Hollywood Central School for its first library. The adult books were given to the Hollywood Library Board becoming the nucleus of the present public library. The Women’s Club was also responsible for acquiring the first telephone service in Hollywood.

Today we are grateful to the “First Ladies of Hollywood” for their vision and fortitude. They have left us a legacy that we can build upon and leave for future generations.

The recent Margarita’s in Paradise event was held in beautiful Hollywood South Lake home of one of the esteemed members to raise funds to get the clubhouse much needed foundation work.

 

 

 

Despite the sky opening up with rain, fun was the mode of the evening.  Drinks, music, food, silent auction, visiting with friends and making new friends unfolded.

The Club was rewarded with a $50,000 grant for the much needed work necessary to maintain this historical landmark.  If you are in a position to help the cause, please do so at http://www.hollywoodwomesnclub.org

Hollywood women’s Club fundraiser

 

Relfections From Memory Lane Marketing and Success Experiences


My first concert was The Beach Boys and Buffalo Springfield.  

Do you remember yours?  

 

Rock and Roll ….Woodstock August 1969
The lineup ……. Joan Baez, Arlo Guthrie, Tim Hardin, Richie Havens, Incredible String Band, Ravi Shankar, Sly and the Family Stone, Bert Sommer, Sweetwater, Keef Harley, Canned Heat, Creedence Clearwater, Grateful Dead, Janis Joplin, Jefferson Airplane, Mountain, Quill, Santana, The Who, The Band, Jeff Beck Group, Blodd, Seat & Tears, Joe Cocker, Crosby, Stills and Nash, Jimi Hendrix, Iron Butterfly, Ten Years After, Johnny Winter

Were you one of the idealistic and naive people growing up and into “The Movement” of social issues, political confrontations and military nightmares of this “next generation”?  When one remembers the words of the songs and the evolution of the musicians above, one ponders personal demons and/or successes reached throughout the decades.

No matter where you stand, change is inevitable. We grow older whether we like it or not.  We become a product of our environment. The Baby Boomer segment of the market has money to spend and invest.  

Bill Graham, a visionary entrepreneur seized opportunity by creating the greatest happening on the Lower East Side of New York City, the East Village  …Fillmore East

Bill Graham actively participated in the activities of the Vietnam Moratorium educating the public and donating a portion of the profits collected at the door after these performances.  He created a strong success team headed up by Kip Cohen employing numerous support employees.  

 

Fillmore East

Bill Graham Presents in New York
November 14-15, 1969
Johnny Winter
Blodwyn Pig
Chicago
Joshua Light Show

Nov 21-22, 1969
Joe Cocker and the Grease Band
Fleetwood Mac
King Crimson
The Voices of East Harlem

Dec 31, 1969 – January 1, 1970
Jimi Hendrix: A Band of Gypsys
Jimi Hendrix – Buddy Miles – Billy Cox

Jan 203 1970
Grateful Dead
Lighthouse
Cold Blood

January 23-24, 1970
Quicksilver Messenger Service
Whatever happened to Nicky Hopkins kissing those 88s?
Eric Mercury
Country Joe and The Fish

February 6-7, 1970
Delaney, Bonnie & Friends with Eric Clapton
Wilbert Harrison
Seals & Crofts

June 10-11, 1970
Traffic
Fairport Convention
Mott The Hoople

June 26-27, 1970
Chicago
Blodwyn Pig
The Jerry Hahn Brotherhood
Pig Light Show

April 1,2,3, 1971
Santana
Tower of Power
Rahsaan Roland Kirk & His Vibration Society
Joe’s Lights

April 4, 1971
The Howdy Doody Revival
featuring Buffalo Bob Smith

April 8,9,10 1971
Elton John
Seatrain
Wishbone Ash

What does your marketing plan lineup look like for your personal success and personal development?

Within this empire that Bill Graham built, he too, had to enlist sponsors with marketing messages.
Sunday Will Never Be The Same.
Anything Goes.
The Electric Circus

RCA records
To help take you up – Jefferson Airplane album Volunteers
To help bring you down – The Youngbloods Elephant Mountain

WABC FM LOVE Stereo 95 ½ radio
Progressive Rock and More
John Lennon.
Bob Dylan.
Peter Fonda.
If they mean anything to you, try LOVE.
The 24 Hour Rock Festival

Columbia Records
Appearing daily on your turntable.
Chicago Transit Authority
Santana
Johnny Winter

Generational messages and bylines attract or retract your customers.  We can certainly recognize who else became successful on the roster above.  We may not recognize all the performers as each has their very own story and definition of success.

Feel free to share your story below.

 

Online Tactics versus Customer Strategy Formulas

Do You Have A List?

Smart marketers in any business are continually doing things like building their list from the traffic they get from sources like paid advertising.

That’s a smart tactic that creates true marketing leverage.

It creates leverage because having your own list is perhaps the #1 key to succeeding online. This is why you often hear experienced marketers say they always drive traffic to a squeeze page and not a sales letter.

They want to build their list and then send the customer/visitor to the sales letter, knowing that some people will just leave and they might lose a bit of business. But the prospects they gain are much more interested and likely to buy. This is one sure way to increase conversion.

When it comes to paid traffic, I believe there are three “themes” just as there are with free traffic. To refresh your memory of the themes, they are …

  • Publishing
  • Broadcasting
  • Collaboration

The major difference between free and paid traffic is that when earning free traffic you are doing the work but with paid traffic you are buying ads on places where others do the work.

Now let’s look at the big picture of the paid traffic world.

First, here’s a little mind map I drew for you about paid traffic. You can ignore this if you are not into graphical thinking or mind maps

Need a List?

Don’t know what a squeeze page is!

Do you have a sale letter speaking directly to your customers and visitors?

Feel free to leave comments

All the best,

Eileen

Who Needs A marketing Plan?

..You do!


Actually, every business owner needs to have a marketing plan.  This is especially true for solo practitioners, real estate agents and/or small business owners.  Marketing plans are important because they keep you focused on developing and deepening client/customer relationships.This is something that often goes overlooked during the day-to-day world of commerce.


Here are four reasons why a marketing plan is important:


1.  Having a marketing plan forces you to think about attracting new customers/clients.  In most companies, marketing is not a discipline that is given a great deal of thought.  Many times, attendance at networking events are the only marketing-related activities that take place.  Developing an actual marketing plan forces you to think about who you want as a customer/client and how you will attract them.


2.  A marketing plan will keep you on track.  If you want to know how to get somewhere you need to follow a road map.  A good marketing plan will serve as a road map that will lead you toward achieving your business development goals. It will also bring you back on to the right path when you get off track.


3.  Writing down your marketing plan will commit you to working on client acquisition.  Everything we write down seems to magically happen.  This is the power of a psychological commitment.  Committing your marketing plan to paper will help cement this commitment in your mind.  Since action follows commitment, your plan stands a better chance of becoming reality if it is in writing.


4.  A  marketing plan helps you keep a record of things that work…and things that don’t.  Most of us operate under the trial and error philosophy.  We try something and if it doesn’t work, we don’t do it again.  This only makes sense if you give something a 3 to 6 month commitment to implement so you can measure results, test different media and work toward your profit margin.  Doing something half-hearted and claiming it didn’t work is not really giving it a fair shot.  Creating a marketing plan, executing it and comparing the results of your actions to the desired results (outlined in the plan) will be valuable in determining which marketing tactics you should implement in the future.

If you are someone who would like a free Marketing Strategy session to see how to get your business plan on paper, feel free to contact me at Eileen@MeetEileen.com and we will schedule a session for next week.

Have a Happy New Year!

Investors Buy Ft Lauderdale Real Estate For Tax Related Incentives

Many investors are contemplating some tax related moves. Here are some suggestions you may want to add into your own arsenal. It is known that most tax preparers definitely aren’t proactive in digging for tax savings beyond the normal deductions.

It’s not difficult to spread many taxable events over a couple different tax years.

1.  You can decide to take the money from your 401k or IRA in order to invest elsewhere. Instead of doing it all this year, do half in before December ends then the other half in January. For many this not only spreads the income over two years, but sometimes it also avoids moving into a higher marginal tax rate.

2.  A capital gain may or may not make your dizzy.  In fact, you can do better in some instances.  It is paramount to structure the transaction (with a highly competent tax pro, of course) so it closes this year. If you’re carrying the financing, split the down payment. Let the buyer pay half at closing and the other half in January. You can do much the same, only over several years with the note you carried. If it works for your needs, make the payments interest only. Also include regular principal lump sum payments every December and January. This will spread out the note payout over several years, lessening the tax impact even further.

3. The above works the same for the sale of any notes you have. Sell them on similar terms mentioned above. The actual structure is limited only by tax rules and the imagination, experience, and knowledge of you and your professional tax guy/gal.

Consult a trusted, very experienced CPA for specific guidance.  Though it surely is a simple concept, it’s saved my clients literally millions over the last 20+ years.

If you are now ready to invest more in real estate, contact me here in metro Ft Lauderdale, Miami and Palm Beach to see how fast we can achieve results together.

Real Estate BAR South Florida

What a brisk morning here in metro Ft Lauderdale where we awakened to 55 degree weather.  The sky was clear blue and the balmy breezes and sun warmed up this afternoon to 72 degrees.

I blocked out the entire day to invest time, energy and effort along side my fellow Professionals to see what’s working now in the world of marketing yourself, your property and honing communications skills in the new economy.

Thanks to the Sun Sentinel for sponsoring the entire day beginning with a wonderful spread of food for breakfast and lunch at the “famous” 10,000 square foot Christine Lee’s Restaurant in Gulfstream Village.  This atmosphere is unbelievable!  Come an experience the panoramic views of this world class thoroughbred race track.  The season opens Saturday.  We watched jockeys work out with the horses in the crisp morning air while introducing ourselves to one another.

I personally made 22 new friends who inspire me to become and do more.  We now know that there are VIP rooms for special events within this beautiful restaurant.  Our sessions were 45 minute windows of time where you could lead or suggest the topics that included

  • IDX
  • Ipad-Iphone Navigation and apps that are related to our industry
  • Social Media navigation
  • Lead Generation
  • Marketing Yourself
  • QR codes

Some of us committed to following up with results to implement Facebook Advertising, creating fan pages and downloading and actually using certain apps that will make our life more profitable and fun.

Thanks to the Greater Ft Lauderdale Real Estate Board for bringing this event to its members and continuing this RE Bar movement across the nation.

Stay tuned for updates.

Eileen Burns

p.s. Christine Lee’s is a “must visit” restaurant for dinner.  Mary provides live music while you dine.  The food is devine

Choices We Make

I provide guidance, systems and ideas to Professionals who choose to do business in the Real Estate community.

I don’t teach you how to get rich quick.

Don’t get me wrong, some of the Professionals I work with improve their income substantially.  But that’s not the reason my clients engage me.  My clients hire me to help them improve their income and get home for dinner, on time, every night.

These Professionals are not “get rich quick” kind of people.  Most of them love the real estate profession.  They enjoy what they do.  But they also love spending time with loved ones and actually living their life.

You chose real estate as your profession.  That doesn’t mean you chose to sacrifice your life serving it. We all make choices in life but that doesn’t mean you have to give up a great income to spend time with your family.  And it doesn’t mean you have to spend eighty hours a week and weekends chasing the money.

But you do have to make some choices.  You have to get your priorities in order.
You must choose the right customers.  You must choose the rules under which you will operate your business.  You must choose the advice you take and the advice you discard.
And you must choose to have thick skin.  Because lots of people will be jealous if you have success.

I am good at helping people make choices.  Professionals trying to build a successful business and have a life face some of the toughest choices in the business world. I’m not going to help you get rich quick but I am going to help you feel good about the choices you make.

Most of the time doing the right thing is easy.  It’s figuring out what the right thing is, that’s hard.
If you want help figuring this out give me a call. 954-483-3912.

Florida Revenue From The Horse Industry

“In Florida, horses are an industry, a lifestyle, even your pet.

On any given weekend in Florida, you can attend a horse show or go horseback riding on any of a number of trails.  Winter is the season at major race tracks, but you can watch workouts throughout the year.

Florida is home to more than 500,000 thoroughbreds, Warmbloods, Quarter Horses, Arabians and Paso Finos.  Recent estimates put the economic impact of Florida’s horse industry at close to $6 billion annually.  Below is a “roundup” of information websites, shows and attractions” as reported by Florida Trend magazine.

FloridaHorseCouncil.org states for economic impact of the horse industry in FL

FloridaHorseShows.com for many happening this weekend

VisitFlorida.com horse attractions including polo

Florida-Agriculture.com for FL horse trails

Issuu.com Florida Horse Magazine

CF.edu/equine obtain a degree in equine studies from the College of Central Florida or Equine Studies from University of Florida

Ftboa.com Florida Thoroughbred Breeders’ and Owners’ Association website

Should you have interest in acquiring this type of property, contact me at your earliest opportunity.

You Have come a Long Way Baby

I was born before:
television
penicillin
polio shots
frozen foods
Xerox
contact lenses
Frisbees and
the pill


There were no:

credit cards
laser beams or
ball-point pens

Man had not
yet invented:
pantyhose
air conditioners
dishwashers
clothes dryers
and the clothes were hung out to dry in the fresh air and
man hadn’t yet walked on the moon

Men and women got married first, … and then lived together.
Every family had a father and a mother.
Until I was 25, I called every man
older than me, “Sir.”
And after I turned 25, I still called
policemen and every man with a title, “Sir.”
We were before gay-rights,
computer-dating, dual careers, daycare centers, and group therapy.
Our lives were governed by the Ten
Commandments, good judgment,and common sense.
We were taught to know the
difference between right and wrong and to stand up and take responsibility for our actions.
Serving your country was a privilege; living
in this country was a bigger privilege.
We thought fast food was what people
ate during Lent.
Having a meaningful relationship
meant getting along with your cousins.
Draft dodgers were those who closed front
doors as the evening breeze started.
Time-sharing meant time the family
spent together in the evenings and weekends -not purchasing condominiums.


We never heard of FM radios, tape decks, CD’s, electric typewriters, yogurt, or guys wearing earrings.
We listened to Big Bands, Jack Benny,
and the President’s speeches on our radios.
And I don’t ever remember any kid blowing
his brains out listening to Tommy Dorsey.
If you saw anything with ‘Made in Japan ‘
on it, it was junk.
The term ‘making out’ referred to how
you did on your school exam.
Pizza Hut, McDonald’s,
and instant coffee were unheard of.
We had 5 &10-cent stores where you
could actually buy things for 5 and 10 cents.
Ice-cream cones, phone calls, rides on a streetcar,
and a Pepsi were all a nickel.
And if you didn’t want to splurge, you could
spend your nickel on enough stamps to mail 1 letter and 2 postcards.
You could buy a new Ford Coupe for $600, ..
but who could afford one?
Too bad, because gas was 11 cents a gallon.

In my day:

“grass” was mowed,
“coke” was a cold drink,
“pot” was something your mother cooked in and
“rock music” was your grandmother’s lullaby.
“Aids” were helpers in the Principal’s office,
“chip” meant a piece of wood,
“hardware” was found in a hardware store and
“software” wasn’t even a word.

And we were the last generation to actually believe that a lady needed a husband to have a baby.
No wonder people call us “old and
confused” and say there is a generation gap.
How old do
you think I am?
I bet you have this old lady
in mind. You are in for a shock!
Read on to see — pretty scary if
you think about it and pretty sad at the same time.

Are you
ready ?????


This woman would be only 59 years old.


Generation Z Style and Ritz Carlton Hotel

Florida’s Luxury Resorts

Lodging, Gen Z-Style

Student’s at USF’s Sarasota-Manatee campus are looking into the future to design a room for the Ritz-Carlton.

by Patty Roth for Florida Trend Magazine
Cihan Cobanoglu with students
Interim dean Cihan Cobanoglu (from left), with students Mike Rush and Michaela Cerce, Ritz-Carlton chief engineer Karl Behrens and student Nicolas Davila [Photo: Alex Stafford]

As part of a school project, a group of students at the School of Hotel and Restaurant Management at the University of South Florida Sarasota-Manatee is designing a “hotel room of the future.” And they’ll get to implement their vision at the Ritz-Carlton Sarasota in a room where guests will actually stay — and then be interviewed about their experience by the students.

The students are still deciding what features to build into the room but hope to have it ready in about a year. Among the likely amenities are voice-activated TVs and energy-efficient devices, including one that senses when people are in the room and automatically adjusts temperature settings. Also planned: Carpet made from corn.

The project will be assigned work for hospitality technology students but will be open to all students in the hotel and restaurant management program on a voluntary basis. Students in multiple fields of study will participate; marketing students will promote the project, for example, and graphic design students will come up with a logo.

Each semester, students will evaluate guest feedback to make recommendations on which features to keep and which to switch out. They will also work to continually update the room with the latest technology.

The class exercise will provide useful information for the hotel industry and technology vendors, says Cihan Cobanoglu, USF Sarasota-Manatee interim dean of the School of Hotel and Restaurant Management. “This project is unique because there is no futuristic hotel room anywhere in the world where real guests stay and give feedback.”